First Canadian woman to win NASCAR sanctioned race waiting for sponsorship A post on Amber Balcaen’s Twitter feed succinctly sums up her life right now. It reads: “Two things define you. Your patience when you have nothing and your attitude when you have everything.” There were times in the last year when Balcaen thought […]
Monthly Archives: May 2017
Racing is Bumpy for Drivers, Canadian Amber Balcaen has big challenges Racing is expensive. The price to keep a car and driver racetrack-ready is terrifying. For the right company, it is worth the cost. By sponsoring a driver, you get two to three hours of engaged marketing each week on a massive billboard. More importantly, […]